Jassi felt her calling at an early age—with an eye for design even her crib was always immaculate and accessorized to perfection! Growing up with a large family who loved throwing lavish parties allowed Jassi to refine her many talents. Whether it was helping the caterer with food styling, adding her own unique touches to arrangements the florist had already carefully placed, or selecting the music to perfectly suit the ambiance, she was able to gain hands-on experience and knowledge from working with professionals, while staying true to her own visions well before she began taking on clients. Following the completion of her Bachelors Degree from the Business School at the University of Miami, Jassi studied interior design + art at the Florence Design Academy in Florence, Italy.  Since establishing Jassi & Co Creative in 2005, Jassi has built a reputation for creating events that are both visually stunning and extravagantly fun. Jassi finds inspiration in travel, fashion, theater, art, music, and architecture, and consistently refines her keen eye for design and her passion for perfect details.

 

Jassi has worked with hundreds of social and corporate clients over her twenty plus year professional career; including Tiffany & Co, Christian Dior, Cartier, Birkenstock, Cristian Lacroix, Paris Hilton, and Tag Heuer. She has produced destination weddings across the globe, & events, Mitzvahs, galas, fundraisers, along with milestone birthday parties from her own beach backyard to Aspen & beyond. 

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Jassi aims to make everything she touches shine. From her initial foresight and design conception through to her impeccable floral arrangements, vendor relationships, and, of course, the actual party experience every detail comes together. 

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Jassi knows that a defining difference of her work comes from giving back and bringing out the best in all around her.  Therefore, philanthropy is a key tenet in her business model & life. Jassi and Co Creative donates 10% of the company's profits to various charitable organizations. She also designs, decorates and produces at least 3 pro bono events per year for various non profits. Her charitable work in recent years has included events such as; Miami City Ballet's Swan Ball, Magen David Adom, United Hatzallah, Wizo, Aish Ha Torah, Federation, JCS, and many more.  Jassi proudly serves on the executive boards of JCS South Florida and the Jewish Leadership Academy.  She also sits on the Bal Harbour Resort Tax Committee. When Jassi is not traveling the world curating and producing events she resides in Miami with her husband and three amazing kids.